Several Pieces of Bad Advice for Opening a New Online Store

Tech tips for business owners

Several Pieces of Bad Advice for Opening a New Online Store

February 15, 2016 | Tagged: seo, cost, sales, colors, banners, upsell, payments, delivery

Advice that you should never use when you start your online store.

  1. First, you need to create a great expensive website. Elaborate the concept of the website. Give this enough time. Immediately consider and implement all possible titbits for sales. Creating a good website takes at least six months and should cost at least $30 000. If you got faster or cheaper - you are obviously doing something wrong.
  2. Sell what is sold all around. These products are obviously in demand. Hence, you will have some piece of selling.
  3. Make the website colourful. Introduce more red, psychologists argue that this colour calls to action, rather than to lazy viewing.
  4. The site should be stuffed with product offerings. Use banners with great deals everywhere you can - on home page, on item cards, and definitely in the shopping cart - a customer should always have a chance to buy something else. This is called upsell.
  5. Be sure to implement all possible types of payments from the first day of the store existence. This is quite useless to introduce a new online store with no available payments via the website.
  6. Delivery is to be carried out by your own. Courier companies rip off big money and still do not deliver on time. It is better to pay an average Joe, he will quickly deliver goods via metro and in the evening, you will get your money. You receive a fast turn-over of money, while an average Joe will have a chance to take a hair of the dog that bit you.
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