Five Reasons to Redesign Your Website

Tech tips for business owners

Five Reasons to Redesign Your Website

January 18, 2016 | Tagged: design, marketing, usability, conversion
  1. When a visitor accesses a website, he often is unable to determine if the website's owner is trust worthy and competent. For example, in the case of real estate websites, a visitor does not personally know the real estate agent featured on the website, and therefore cannot verify his or her level of professionalism. Due to this, the visitor can only use the website's content and design to decide whether or not he wants to become a customer. If the website is poorly designed, the visitor may conclude that the real estate agent's work is of poor quality. Your website design should inspire trust, showcase competence, and suggest professionalism - and therefore turn the visit or into a customer.

    If your website does not achieve the aforementioned goals, then redesigning the site is in your best interests.
  2. A well done website redesign increases your site's functionality and usability, making it simpler to navigate and more user-friendly for your customers.
  3. Redesigning your website will increase your conversion rate, resulting in more visitors becoming your customers.
  4. After redesigning your website, it will look more streamlined and modern, informing your customers that you pay attention to changes in current standards and actively upgrade your website accordingly. By suggesting your flexibility and meticulousness in this area, customers will infer that this attitude extends to the services and/or products you provide.
  5. Sometimes, changing and improving the content of your website is necessary. Often, this also requires redesigning it.
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